The owner came to us because his car rental business had a big problem. He had a fantastic fleet of cars but when people nearby searched for a rental, they just weren’t finding him. His old marketing efforts were focused on big, generic things that didn’t help local customers in his city. He was getting lots of clicks, but almost no real bookings. He needed customers who were ready to book a car today.

Our Strategy: Start With GMB

GMB bring instant leads, so the first thing we fixed was his Google Business Profile (GMB). This is the biggest factor for any local business. We treated his profile like a high-end showroom. We:

1. Took new, clear and professional pictures of every car model he offered.

2. Made sure the “Services” section was perfect, listing things like “Airport Pick-Up” and “Luxury Erie Rentals.”

3. Set up a plan for replying quickly and professionally to all new customer reviews.

The GMB Result: Right away, we saw a massive jump in the number of people clicking the “Call Now” button directly from his Google Business Profile. His profile views on Google Maps grew by 300% in the 6 months. He started getting bookings directly from people who saw his clean, professional listing.

Next Strategy for Website

Client was happy and needed more and more calls. Before started implementation we took competitors analysis and detailed audit of his website. We start with keyword research and find several keywords which client is not using saw a huge gap, our next stage to track visitors, so setup Google Search Console and Analytics. When we adjusted his website using the Search Console data, the website started ranking for the right searches and get traffic by 280%.